New York Times

Op-ed page illustration, September 13, 2001

Winston Churchill: The Wilderness Years

Image for a television series

Print Magazine

Holocaust Trauma and Israel’s Identity

Ascent of Man

Poster image for a 13-part television series on science and human history

Graphic Arts U.S.A.

Symbol to represent a large U.S.I.A. exhibition of American graphic arts that traveled throughout Eastern Europe during the Cold War

New York Times Magazine

Ivan Chermayeff brought his trademark illustration style to The New York Times Magazine’s July 12, 2009 cover story on encounters between whales and humans.

Common Sense and Nuclear Policy

Image for jacket of book by Bertrand Russell

Big Apple Circus

Logo and poster for a beloved traveling circus

Cable Health Network

Combining an apple and a heart to represent mental and physical health

Fortune 500

Magazine cover

Pepsi Cola

Images from annual report covers

Print Magazine

Cover commenting on American graphic design

War & Remembrance

Image for a television series

The Missile Mess

Harper’s Magazine Cover

White House Conference on Children

Image of parent and child geraniums that was animated for various conference programs

Maximus Real Estate Partners

Maximus is a real estate development firm that builds and manages properties in the San Francisco Bay Area. The new Maximus name and identity will tie together several corporate entities and will both face the public and help create internal cohesion. The abstract Maximus symbol suggests an open, three-dimensional model, as well as interlocking parts.

The Maximus website puts the spotlight on people and places by using hero images of renderings and photos within a clean, simple design.

New Leaders

New Leaders (previously “New Leaders for New Schools”) is the largest nation-wide organization to focus on training school principals. As part of a new identity system, Chermayeff & Geismar & Haviv extended the bold, structured look of the logo to the organization’s website. The cheerful blocks create visual impact while organizing the homepage into immediately understandable and easy-to-navigate categories.

Half the Sky

Half the Sky is a project to raise awareness of and provide organization for the empowerment of women across the world. Based on the book of the same name written by Nicholas Kristof and Sheryl WuDunn, the Half the Sky movement cuts across multiple platforms—television documentaries, mobile games, educational tools, Facebook games, social media interaction—to reach the greatest number of people.

Brennan Center for Justice

The creation of a new identity system for the Brennan Center for Justice included the design of a comprehensive website that provides access to the Center’s extensive online content.

The sophisticated design contrasts black and white graphics and type with subtle accents in the national colors, recalling a newspaper layout and projecting a confident, serious image consistent with the Center’s public policy work.

Harvard Maintenance

Harvard Maintenance provides janitorial and security services for corporate, educational, and industrial facilities across the nation. Chermayeff & Geismar & Haviv designed a wordmark and an identity system for the company, emphasizing reliability, cleanliness, and efficiency.


“Marina” is a feature-length documentary about the legendary performance artist Marina Abromović as she prepares for a historic 2010 performance at the Museum of Modern Art. As part of a comprehensive visual identity and title design for the film, Chermayeff & Geismar & Haviv created this dramatic website that captures the provocative nature of Abramovic’s work and public persona.

National Geographic Guidelines

To facilitate world-wide distribution for the comprehensive National Geographic identity created by Chermayeff & Geismar & Haviv, web-based guidelines were developed. Chermayeff & Geismar & Haviv established the structure, look, and feel of all pages to promote ease of use and to provide examples of good practice as well as rules and regulations.

By Ivan Chermayeff, Tom Geismar, and Sagi Haviv
Published by Print Publishing, 2011

Identify is about the art and practice of trademark design. In the book, Tom Geismar, Sagi Haviv, and Ivan Chermayeff outline why the firm’s designs work and why they’ve endured. The book includes sketches of designs in progress, behind-the-scenes anecdotes, and in-depth analyses of the Chermayeff & Geismar methodology.

Spiritually Moving
By Tom Geismar and Harry Kahn
Published by Harry N. Abrams, 1998

A beautifully produced, oversize book featuring specially commissioned, large-format color photographs of the first collection of American folk art sculpture in private hands.

Claes Oldenburg
Museum of Modern Art catalog

The soft vinyl cover recalls Oldenburg’s “soft” sculptures featured in the book.

By Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler
Published by Graphis, 2003

Using the work of our firm, the book reveals a way of thinking about issues of design. Rather than presenting a typical product showcase, “designing:” groups images by themes to show how design is an idea-driven, often intuitive process.

The authors demonstrate how their approach—letting the problem guide the solution-remains the same whether the task is designing a poster or an exhibition, a stamp or a website.

Drawing Now: Eight Propositions
The Museum of Modern Art
Authored by Laura Hoptman

Created as a companion piece to the museum’s exhibition of contemporary drawing.


Stock photography catalogs.

Posters Made Possible by a Grant from Mobil

Selection of 250 posters sponsored by Mobil and chosen by The Poster Society.

De Osuna y sus olivos: Ivan Chermayeff

Every year the Spanish olive company S.A.T. Santa Teresa publishes a book “De Osuna y sus olivos”. A different artist is featured in each book, for the eleventh edition Ivan Chermayeff was commissioned. He produced over forty collages about the Osuna olive plantation.

TM: Trademarks Designed by Chermayeff & Geismar
By Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler
Published by Princeton Architectural Press and Lars Muller Publications, 2000

This monograph shows over 200 trademarks designed over many years by Chermayeff & Geismar. The symbols, logotypes, acronyms and monograms employ a rich variety of graphic styles and demonstrate the belief that marks of identity should reflect the radically different needs of the organizations they represent.

Watching Words Move

First published in 1962, this work of experimental typography uses letters in a single typeface, Helvetica, to achieve surprising results — motion and narrative, emotion and humor.

Liz Claiborne for Men

Part of an extensive series of products


A selection of numerous packages for famous Korean department store featuring variations on new flower symbol designed by our firm.

Columbus: Encounter, Discovery and Beyond

Laser disc and print program for schools produced by IBM Ultimedia



A few of hundreds of product packages designed for Mobil

Rhythm & Blu

Album cover


Various take-out packages for a gourmet food shop in Rockefeller Center


CENTRO, a media and design university in Mexico City, invited partner Sagi Haviv to design a poster celebrating creativity. Beginning with a life-sized hand—the primary tool of human creation—a vibrantly colored series of hands enclosing circles conveys a sense of expansion and possibility. This image inaugurates an annual series commissioned by CENTRO to showcase the brightest design talent from around the world. Each poster is printed in an edition of 10,000 and distributed widely in Mexico and internationally.


Proposed poster for a PBS documentary series; part of a comprehensive visual branding package that includes word mark, title sequence, and website.

Guggenheim Museum

Poster announcing free evening hours

Haiti Poster Project

“Help Rebuild and Restore”: Created for a poster auction to benefit the efforts of Doctors Without Borders in Haiti.

Aspen Design Conference

Poster using the coding of airline luggage tags to represent another way of learning

Between the Wars

Poster for a Mobil-sponsored television series

NEA Jazz Masters

Image identifying an ongoing series of jazz concerts sponsored by the National Endowment for the Arts.

M. Butterfly

Poster for the Tony Award-winning Broadway play

Vagina Monologues

Poster advertising a special benefit performance of Eve Ensler’s play The Vagina Monologues.

New York MTA

Colorful posters promoting cultural attractions for the Metropolitan Transportation Authority.

Minstrel Man

Poster for a Mobil-sponsored television drama

American Museum of Natural History

Poster announcing free evening hours

Peace (My Daughter’s Hand)

By Tom Geismar

Peace (A Fragile World)

By Ivan Chermayeff

Poster for the Shoshin Society commemorating the 40th anniversary of the bombing of Hiroshima.


Part of a series on Connections, questioning relationship of automation and design

UCLA Summer Sessions 1997

Poster for the summer session at the University of California, Los Angeles.

War & Peace

Poster for a television series

We Are One

Poster of folk art figures representing different cultures

Whitney Museum of Art

Poster announcing free evening hours

WTA 40th Anniversary ad campaign

Founded in 1973, the Women’s Tennis Association is the governing body for women’s professional tennis. To help promote the WTA’s 40th anniversary, Chermayeff & Geismar & Haviv designed an ad campaign that launched during Wimbledon 2013.

Playing on the ideas of motion and the passage of time, the ads feature some of the most famous women’s tennis players, past and present in parallel poses. Through these juxtapositions, the ads pay tribute to the foundational work of athletes like Billie Jean King, Chris Evert, and Martina Navratilova, which continues to inspire and empower today’s players.

Vassar College

Working with the Offices of Admission and Communication at Vassar College, we designed these new admissions publications to give prospective students an emotionally engaging glimpse of life at Vassar and to steer them to the Web for the details. Vibrant images of campus life are featured in full-bleed layouts with minimal caption text. Graphic covers with bold colors were designed to catch the eye of prospective students.

The John D. and Catherine T. MacArthur Foundation

The John D. and Catherine T. MacArthur Foundation saw the need for a new visual identity to convey the global scope of its work.

Chermayeff & Geismar & Haviv chose an earth and sky color scheme that, when used consistently with the blue on top and the green at bottom, symbolizes the whole world and thus the reach of the Foundation’s endeavors. The firm developed a flexible visual system using the green and the blue to identify the Foundation’s various publications.

The SeaGrill

Menu cover for upscale seafood restaurant in Rockefeller Center


As part of a complete identity system for the Hirshhorn Museum in Washington, D.C., Chermayeff & Geismar & Haviv redesigned the museum’s magazine and created a colorful, vibrant style for other publications, posters, and promotional materials.

A&E News

A few of a series of covers for an engineering magazine, each of which interprets the theme of that issue:

– Structure in Architecture

– AIA Conference in Washington

– Load Bearing Masonry

International Festival of the Arts

The identity for this month-long festival of music, dance, theater, opera and film uses pictures to represent both ideas and letterforms, blurring the boundary between text and illustration and suggesting the vitality and theatricality of the event. The unique alphabet was used as a primary visual element in all the festival’s advertising and promotion.

Amicus Journal

A few of a series of covers about environmental issues

The Mead Library of Ideas International Annual Report Competition

Catalog of winning annual report designs


Two collage covers for this Italian design magazine’s millennium issues:

December, 1999: Highlights of 20th century art and design

January, 2000: Problems facing us in the 21st century

Academic Freedom in the Age of the College

Paperback cover

Holiday Cards

mercyFirst, 2003

Radio Free Europe, 2004

David Teiger, 2004

David Teiger, 2005

Pan Am

Series of menus for the inaugural flight of the new 747 aircraft


Examples from an extensive graphic identity program intended to revitalize Knoll’s reputation as a design leader

Monadnock Paper Mills

Examples from a series of brochures targeted to designers and printers that cover various technical aspects of printing on uncoated papers