By Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler
Published by Graphis, 2003

Using the work of our firm, the book reveals a way of thinking about issues of design. Rather than presenting a typical product showcase, “designing:” groups images by themes to show how design is an idea-driven, often intuitive process.

The authors demonstrate how their approach—letting the problem guide the solution-remains the same whether the task is designing a poster or an exhibition, a stamp or a website.