By Ivan Chermayeff, Tom Geismar, and Sagi Haviv
Published by Print Publishing, 2011
Identify is about the art and practice of trademark design. In the book, Tom Geismar, Sagi Haviv, and Ivan Chermayeff outline why the firm’s designs work and why they’ve endured. The book includes sketches of designs in progress, behind-the-scenes anecdotes, and in-depth analyses of the Chermayeff & Geismar methodology.