TM: Trademarks Designed by Chermayeff & Geismar
By Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler
Published by Princeton Architectural Press and Lars Muller Publications, 2000
This monograph shows over 200 trademarks designed over many years by Chermayeff & Geismar. The symbols, logotypes, acronyms and monograms employ a rich variety of graphic styles and demonstrate the belief that marks of identity should reflect the radically different needs of the organizations they represent.