The John D. and Catherine T. MacArthur Foundation

The John D. and Catherine T. MacArthur Foundation saw the need for a new visual identity to convey the global scope of its work.

Chermayeff & Geismar & Haviv chose an earth and sky color scheme that, when used consistently with the blue on top and the green at bottom, symbolizes the whole world and thus the reach of the Foundation’s endeavors. The firm developed a flexible visual system using the green and the blue to identify the Foundation’s various publications.