SEW is a major infrastructure company based in India. It is responsible for engineering and building large infrastructure projects around the country – dams, tunnels, canals and power stations as well as the new Mumbai subway system. In preparation for the company’s going public, SEW came to Chermayeff & Geismar & Haviv for a memorable, modern new identity that emphasizes the initials SEW.
The three bold bars of the new mark, inspired by the monumental structures built by the company, connote strength, solidity, and stability. The implied motion of the italic letterforms expresses SEW’s core mission: building infrastructure that facilitates the movement of water, vehicles and people.