Yoshinoya

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Founded in Japan in 1899, the Yoshinoya brand is known in that country for its beef bowls and tradition of efficient service—with over 1,500 restaurants across Japan, and 106 locations in California. As Yoshinoya has expanded into international markets, however, it had some difficulty establishing recognition. The complex, traditional seal posed a challenge—and particularly in American markets, where signage is very important.

Rather than simplifying the existing logo, which contained many elements that were irrelevant or incomprehensible to American audiences, we focused on the distinctive lettering style of the name, extracted the recognizable Y, and set it in a bowl shape. This revised visual identity now works effectively in all applications, from signs to app icons. The new lettermark, in the Yoshinoya Orange, will be adopted in both the US and Japanese markets—alongside the original seal that will continue to represent the long tradition of the brand.

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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Nanotronics

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Nanotronics Imaging is an innovative software company, leading the way in automating the industrial microscopes used to inspect the world’s smallest technologies such as semiconductors, microchips, nanotubes, and more, revolutionizing several industries, including healthcare and computing.

The energetic visual identity created for the company suggests light, precision, and inspection.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Hunter Douglas

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While the Hunter Douglas name is well-known and highly respected within the field of window treatments, shades, and blinds, there was an opportunity to add elegance and distinction to the familiar name by developing an appropriate graphic mark—which could also serve as an anchor for a complex identity system for the multiple services and sub-brands that Hunter Douglas offers. The symbol that Chermayeff & Geismar & Haviv developed—an elegant, bold, geometric mark that suggests the play of light and shade—can be used effectively in all of the many needed applications for the Hunter Douglas brand.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Mackey Saturday

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Chermayeff & Geismar & Haviv is happy to welcome new principal designer Mackey Saturday to the team!

For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Barnes & Noble Bookville

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In this design for a variety of holiday assets for Barnes & Noble, books become a snow-covered village by night. A window into the warm interior shows a young girl reading a book.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Start-Up Nation Central

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This non-profit organization was inspired by the best-selling book by Dan Senor and Saul Singer, which investigated the causes for Israel’s striking proliferation of start-up companies. Start-Up Nation Central connects investors and governments with the Israeli start-up community and helps entrepreneurs in other countries learn to create their own start-up culture.

Chermayeff & Geismar & Haviv worked with Start-Up Nation Central from its earliest stages and created a visual identity for the organization that references Israeli iconography while emphasizing the qualities of momentum and progress.

The firm also created the design for the Start-Up Nation Central website in mobile and desktop versions.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

CCL

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CCL Industries is the largest label company in the world, with 101 manufacturing facilities in North America, Latin America, Australia, Asia, and Europe.

The new CCL logo features a circle and a square overlapping with geometric precision, evoking the global nature of the brand and the idea of a label, and echoing elements of the previous visual identity. The “CCL” is rendered in a strong type style and placed to the left of the symbol, to emphasize the brand’s well-recognized name.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Pellucid

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Pellucid Analytics is an emerging company founded by a group of young entrepreneurs with deep experience in both finance and technology. The company offers software and services specifically tailored to the data analysis and visual presentation needs of financial and other data-driven consulting sectors. Pellucid is headquartered in Boulder, Colorado and is rapidly expanding.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Brennan Center

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As part of our ongoing collaboration with the Brennan Center for Justice, we designed a cover for an anthology of essays, Solutions: American Leaders Speak Out on Criminal Justice, with contributions from William J. Clinton, Hillary Clinton, Ted Cruz, Marco Rubio, and Joseph R. Biden, among others.

For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Barnes & Noble

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Barnes & Noble produces a hundred million shopping bags in various sizes every year. A new series was designed to reflect the love of books without looking too self-promotional.

Each bag features the text from the first page of a classic book. An illustration of an iconic character from the book interacts with the copy, creating a play of type as image. This idea of the first page as an entrance into a book’s world is a way of positioning Barnes & Noble as a leader in books. To be released in stores starting March 2015.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Beko

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The domestic appliance and consumer electronics giant Beko is a significant presence in the European and British markets, as well as around the Middle East and China—particularly among a younger demographic. Worldwide, a Beko-branded product is sold every two seconds. Beko came to Chermayeff & Geismar & Haviv in order to modernize and revitalize its visual identity.The new Beko logotype is youthful and approachable, with an angled underscore that suggests energy and optimism. The blue color in the logo is a brighter shade of the navy blue that Beko has traditionally used. In 2014, Beko entered into a sponsorship agreement with FC Barcelona, one of the most famous soccer clubs in the world, and the new visual identity now appears on team jerseys and stadium signage through 2018.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

RatPac

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RatPac Entertainment, a partnership between Brett Ratner and James Packer, won a slate deal with Warner Bros. to co-finance 75 films between 2013 and 2017. Our firm was tasked with creating a logo for RatPac to appear along with the Warner Bros. logo as part of the films’ opening credits. Since, according to Director’s Guild rules, a director’s name must be the first proper name to appear in a film, it was essential to create a trademark that would remain distinctive and could act as a visual shorthand even without the RatPac name.

The design of the RatPac logo fuses together a capital R and P, representing the partnership in a strong, distinctive way. The simple form works well in the motion-graphic signatures required for cinema credits, while the bold overall mark can be easily reduced for digital and print applications. The new RatPac logo will also identify the various divisions of the new media brand: RatPac Documentary Films, RatPac Television, and RatPac Press.

 
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Motion graphics by Grand Jeté

For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Heart of Tea

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Heart of Tea is an all-natural iced tea, created by a New York-based entrepreneur, Masoud Gerami. Chermayeff & Geismar & Haviv developed the vibrant visual identity for the brand, as well as the design of the bottles, labels, advertising, and website. A year after its launch, the tea brand has already become a fixture in major retail venues across the Northeast.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

National Design Award

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Cooper-Hewitt and the Smithsonian Institution have announced that 2014’s Lifetime Achievement National Design Award will go to Tom Geismar and Ivan Chermayeff.

For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Optimism

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Optimism Brewing was founded by husband-and-wife entrepreneurs Troy Hakala and Gay Gilmore to be a more welcoming and approachable kind of craft beer. Most beer branding tends to be macho, stodgy, or snobbish—attributes that Troy and Gay wanted to avoid entirely. Their main location, a former auto dealership in Capitol Hill, Seattle to be redesigned by renowned architect Thomas Kundig, will feature all of their regular and seasonal beers on tap, while they also look to expand the brand’s footprint in retail sales.

In response to Gay and Troy’s vision, Chermayeff & Geismar & Haviv designed a bold visual identity that suggests lightness and positive feeling. The Optimism bubbles look unlike any other beer visual identity and will work in the many different applications that Troy and Gay will need in the years to come.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Avery

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Until late 2012, the familiar Avery office and consumer products were produced by the consumer-facing division of Avery Dennison Corporation. Then in early 2013, CCL Industries purchased the division and named it Avery Products Corporation.

While Avery Dennison continues to use the red paperclip triangle designed by Saul Bass in 1975, Avery Products Corporation needed a revised visual identity to clearly distinguish it from Avery Dennison and to signal a fresh start to the 78 year-old brand.

The challenge was to find a way to distinguish the “Avery” brand without losing the considerable equity of its strong name and recognition. A tilted red square was a way to make the wordmark distinctive and was also a nod to the way that Avery had been using the historic Bass mark.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Bemis

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Founded in 1858, Bemis Company, Inc. is a Fortune 500 company that manufactures flexible packaging and pressure-sensitive materials for major food, consumer products, and healthcare companies around the world. By 2013, Bemis operated 10 decentralized divisions, each of which used its own visual identity and name, some incorporating the name Bemis into their identities and others not.

Chermayeff & Geismar & Haviv’s task was therefore twofold: to design a modern trademark for the Bemis masterbrand, and to create a visual identity system that would enable a more unified Bemis brand architecture. The new trademark captures Bemis’s essence as a material-science company, evoking an atomic model, flexible material, the idea of enclosure, and multiple units coming together.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 
 

Unflagging Commitment

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The NYC Landmarks50 Alliance and Sotheby’s invited Ivan Chermayeff to contribute to its benefit auction an artwork that re-imagines the city’s flag for the 21st century. Read an article about the event here.

For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

HealthPartners

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For decades, Minneapolis-St. Paul residents have relied on the insurance and healthcare facilities of HealthPartners. In the face of a changing healthcare industry, HealthPartners has combined with other Twin Cities providers, including Park Nicollet, another major healthcare nonprofit in the area. A new symbol and graphic system will tie together a range of hospitals and other facilities.

The new HealthPartners identity emphasizes partnership, resonates with the visual history of both HealthPartners and Park Nicollet, and is flexible enough to accommodate a complex brand architecture.

The symbol suggests the relationship of care, with the patients and members in the center. The existing typography was retained in large part because one typeface—Sabon—had coincidentally been used for both HealthPartners and Park Nicollet; the decision will save millions of dollars in signage around the Twin Cities.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

University of New Hampshire

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The previous logo for the University of New Hampshire featured the clock tower of its original campus in Durham. University officials were convinced that not only did the mark not work in all the digital applications needed for a logo today, but also that the clock tower was too specific to Durham and did not represent the campuses in Concord or Manchester.

Chermayeff & Geismar & Haviv designed this bold, modern shield, which features the university’s traditional colors of blue and white and puts the focus firmly on the NH—thus reaffirming the university as the flagship public institution of New Hampshire.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Glasses.com

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Founded by the entrepreneur who created 1-800-CONTACTS and streamlined the contact lens delivery business, Glasses.com is a leading online destination for eyeglass shopping. Glasses.com developed a revolutionary app, which constructs a digital 3D model of each customer’s face, allowing users to virtually “try on” hundreds of different frames instantly.

The Glasses.com brand needed to connote style, elegance, and fun. The new wordmark works with the glasses.com app and is appropriate to the luxury brands offered.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Rare

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For the last 40 years, Rare has worked with communities around the world to tackle environmental problems with locally led solutions. Their goal is to inspire people to become proud, careful managers of their local natural resources.

Their most important visual identity challenge was that the existing logo—the word “Rare” with a wave under the letters—didn’t help the organization to clarify its ambiguous name. Although short and easy to pronounce, the four-letter name always prompted questions for the organization’s employees and leaders. In Rare’s past, the initials had stood for “Rare Animals Relief Effort,” but since that was no longer their mission, the acronym had faded away.

The new Rare visual identity is a lively combination of four bold and clearly understood icons: a drop of water, a leaf, a human head, and a fish. Taken together, they also represent food security, climate resilience and livelihood assurances—the interdependencies between people and nature. The new identity is friendly, modern, and approachable, while immediately situating the organization within the conservation realm.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Magirus

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Founded in Ulm, Germany in 1864, Magirus manufactures and outfits firefighting equipment and trucks. A trusted manufacturer and leader in innovation, Magirus invented and patented the first turntable ladder. For most of the 20th century, the brand has been owned by parent companies—first by Deutz, a German engine manufacturer, and since 1975, by Iveco, an Italian truck manufacturer. In 2012, with the permission of its holding company, Magirus decided to relaunch as an independent brand to solidify its market position as one of the finest quality firefighting equipment manufacturers in the world.

The new identity, an articulated M, suggests the ladders for which the company is known. It recalls elements of the historic Magirus-Deutz logo, which combined a stylized M with the sharp spire of the cathedral in Ulm where the company has been located for some 150 years. Both strong and elegant, this new mark can hold its own next to the chassis manufacturer logos and can be used everywhere to identify the independent Magirus brand and carry it into another century.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

The New York Times 9/11/13

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This piece was designed for the September 11, 2013 op-ed page of The New York Times. The authors of the lead op-ed argue for reforming the Department of Homeland Security to prevent another terrorist attack like those of 12 years before.

For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Women’s World Banking

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The global non-profit Women’s World Banking works with financial institutions to develop tools and services for low-income women. In order to clarify their mission and solidify their position, the organization came to Chermayeff & Geismar & Haviv for a serious, modern visual identity—one that puts the emphasis on the full name, rather than the initials.

The new trademark conveys the strength and authority of the organization, while remaining appropriate to its forward-looking, optimistic mission. The simple geometric shapes suggest an opening flower, a coin entering a purse, and a winged figure.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

İstikbal

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Headquartered in Kayseri, Turkey, İstikbal manufactures and distributes furniture all over the world. With over a thousand stores and showrooms, İstikbal had significant brand recognition, and sought an updated identity that would not jettison the existing brand equity.

Chermayeff & Geismar & Haviv designed a new bold, modern trademark for Istikbal, inspired by the wave in the company’s previous logo. The new identity can be used in large formats for building facades and shipping trucks and in reduced sizes in stationary and online. The new visual identity is being launched over 2013.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Follett

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The Follett Corporation has been one of the nation’s biggest educational materials distributors since its founding in 1873, with nearly 10,000 employees and operating over 900 campus bookstores.

Still run by members of the Follett family, the company has several branches—from educational software to elementary school library support—that traditionally have operated as separate entities. In 2013, after 140 years, the decision was made to integrate the different divisions and present the company to the public as a single entity.

This new strategy necessitated a new visual identity and brand architecture. Chermayeff & Geismar & Haviv designed a trademark with two elements coming together, as Follett and the educational community do, to suggest a flame, a long-established symbol of knowledge.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

WTA Fortieth Anniversary

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In 2013, the Women’s Tennis Association celebrated its fortieth anniversary and commissioned a special trademark to use throughout the year. Chermayeff & Geismar & Haviv extended the previous visual identity it had designed to include “40 LOVE.”

Official WTA press release

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Harvard University Press

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This re-imagined “H” for the Harvard University Press identity is formed by six rectangles, suggesting books. The overall image also evokes a paned window. The Chermayeff & Geismar & Haviv-designed identity, released in 2013, balances the traditional and the modern.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Euphoria

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Euphoria Yachts is a new line of sleek sailing vessels designed and built by Sirena Marine. The trademark that Chermayeff & Geismar & Haviv designed for the brand suggests an active, directional sail. The symbol can also be seen as an optimistic image of a bird taking flight.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Open English

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Founded in 2006, the online language-instruction company Open English has quickly become a leader in Central and South America, reaching 20 countries and more than 50,000 students. Chermayeff & Geismar & Haviv designed a new visual identity to help the company solidify its position as a respected and innovative ESL education service, and prepare to expand into the global market. The new trademark features a special treatment of the name, supported by a frame that might suggest a digital screen or an open window or door. The mark is modern, friendly, and accessible.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

New Visions

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Launched in 1989, New Visions for Public Schools has become one of New York City’s largest educational nonprofits, supporting schools, training teachers, and operating a growing network of charter schools. The three bars of the new visual identity suggest growth, dynamism, the letter V, and climbing steps. It is simple enough to work everywhere, while standing out from the field of educational logos. To underscore the organization’s commitment to working within the public school system, Chermayeff & Geismar & Haviv gave all the words in the name equal emphasis.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Half The Sky

The Half the Sky documentary premiered on PBS on October 1, 2012. Having previously created the trademark for the HTS movement, Chermayeff & Geismar & Haviv also designed the documentary’s title sequence, in collaboration with motion graphics firm Thornberg & Forester.

 

For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Haaretz calendar

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13 international designers were invited to contribute designs on the theme of “a better tomorrow” to the 2012–2013 Haaretz calendar. Partner Sagi Haviv created this image: while the traditional type reads “tomorrow”, with the addition of the freehand, colorful marks, it reads “joy.” See the whole calendar here.

For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

OFF Book | PBS

Sagi Haviv participates in PBS webseries Off Book on “The Art of Logo Design.”

 

For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

CFA Institute

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The premier association of investment professionals around the world, CFA Institute sets high standards for its charterholders’ credentials and ethics. The CFA Institute needed to establish its own clear identity for its diverse societies and publications, one separate from its primary CFA Charter program.

CFA Institute’s new visual identity unifies seven lined segments suggesting the seven continents. The design visually implies dynamic movement both inward and outwards: the inflow of ideas from the worldwide membership community, and the programs and activities flowing out of a central core.

Motion graphics developed by Thornberg & Forester

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

AIGA/NY 30th

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The New York chapter of the AIGA invited 30 all-star designers to create posters to commemorate its 30th anniversary and to raise funds for the organization. Tom Geismar, Sagi Haviv, and Ivan Chermayeff each contributed a poster. Available at the AIGA/NY Etsy store.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Half the Sky

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The Half the Sky Movement cuts across platforms to ignite the change needed to put an end to the oppression of women and girls worldwide. Inspired by journalists Nicholas Kristof and Sheryl WuDunn’s book of the same name, Half the Sky: Turning Oppression into Opportunity for Women Worldwide brings together video, websites, games, blogs and other educational tools to not only raise awareness of women’s issues, but to also provide concrete steps to fight these problems and empower women. Chermayeff & Geismar & Haviv designed a comprehensive visual identity for the movement, the title sequence for the documentary series, and the project’s website.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Tech Square Trading

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In 2011, a group of MIT mathematicians and programmers founded Tech Square Trading, a hedge fund based in Cambridge, Massachusetts. Chermayeff & Geismar & Haviv designed a bold trademark for the new company, emphasizing precision, solidity, and seriousness.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

Businessweek

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Partner Sagi Haviv describes the process of designing visual identities for Bloomberg Businessweek’s “How-To” edition. Read the article here

For more information, please contact Chris Nutter at christopher@nuttermedia.com.

 


 

 

New Leaders

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New Leaders (previously “New Leaders for New Schools”) is the largest nation-wide organization to focus on training school principals. Working in collaboration with strategic communications firm The Glover Park Group, Chermayeff & Geismar & Haviv recommended shortening the name and designed a trademark that emphasizes the qualities of bold action and dramatic change in school leadership, for which the non-profit organization is known.

 
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For more information, please contact Chris Nutter at christopher@nuttermedia.com.