Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar
By Ivan Chermayeff, Tom Geismar, and Sagi Haviv
Print Publishing, November 2011

Identify is about the art and practice of trademark design. In the book, Tom Geismar, Sagi Haviv, and Ivan Chermayeff outline why the firm’s designs work and why they’ve endured. The book includes sketches of designs in progress, behind-the-scenes anecdotes, and in-depth analyses of the Chermayeff & Geismar & Haviv methodology.

Hardcover, 256 pages, full color
11.2” x 8.9” (284.48 x 226.06 mm.)
ISBN: 1-4403-1032-7, Price: 45
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Watching Words Move
By Robert Brownjohn, Ivan Chermayeff, and Tom Geismar
Chronicle Books, 2006

First published in 1962 as a 48-page booklet insert in Typographica magazine, this work of experimental typography uses letters in a single typeface, Helvetica, to achieve surprising results — motion and narrative, emotion and humor.

Hardcover, 60 pages, black and white
6.125” x 6.25” (155.575 x 158.75 mm.)
ISBN: 0-8118-5214-8, Price: $10
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By Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler
Graphis, November 2003

Using the work of Chermayeff & Geismar Inc, the book reveals a way of thinking about issues of design. Rather than presenting a typical product showcase, “designing:” groups images by themes to show how design is an idea-driven, often intuitive process. The authors demonstrate how their approach–letting the problem guide the solution–never varies, whether the task is designing a poster or an exhibition, a stamp or a website.

Hardcover, 352 pages, 800 full color images
9 5/8″ x 10″ (245 x 254 mm)
ISBN 1-932026-14-2, Price $60
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Trademarks Designed by
Chermayeff & Geismar

By Ivan Chermayeff, Tom Geismar,
Steff Geissbuhler
Published by Princeton Architectural Press
and Lars Muller, October 2000

This monograph shows the wide range of trademarks designed over many years by Chermayeff & Geismar Inc. The symbols, logotypes, acronyms and monograms encompass a wide range of graphic styles, and demonstrate the belief that marks of identity should reflect the radically different needs of the organizations they represent.

Hardcover, 228 pages, printed full color
8 7/8″ x 8 3/4″ (215 x 220 mm)
ISBN 1-56898-256-9
Price $40
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Suspects, Smokers, Soldiers and Salesladies
By Ivan Chermayeff
Lars Muller Publishers, 2001


Ellis Island:
An Illustrated History of the
Immigrant Experience

By Ivan Chermayeff, Fred Wasserman
and Mary J. Shapiro
MacMillan Publishing Company,
December 1991

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